Apple’s News app, which is pre-installed in all iOS devices, is now open to all publishers. Back in 2015, the news app’s publishing tools were exclusively for Apple’s partner, which included The New York Times, Conde Nast & CNN to name a few. But from now on even a new blogger can sign up & monetize their content. The content creator must take approval from Apple in order to have access to the publishing tools.
Publishers will also be able to make changes to the content including text, photos, videos & animations by utilizing Apple’s news format, which the company is planning to roll out in the near future. Those who do not want to opt for Apple’s news format can employ the iCloud application also called “The News publisher”, by submitting RSS feeds.
Publishers can then monitor traffic using News publisher’s analytic tools & can also display ads on their content by using iAd (advertising platform of Apple).
There’s a doubt regarding the amount of money a publisher will be able to make, since Apple news is only for iPhones & iPads. Also, there are many other well-established platforms that are not limited to a specific OS; they serve more devices, more readers and hence, they can get publishers more ROI as compared to Apple news. For example: Flipboard, Facebook Instant Articles & Snapchat Discover. Maybe Apple has some plans up its sleeves. But as of now, there are clouds of doubt on the new plan.
Recently, Wall Street Journal reported that Apple made it difficult for their publishing partners to manage advertising by providing wrong information about the number of readers. However, Eddy Cue, Apple’s Senior Vice-President clarified that their paramount goal is to provide good content to the readers and hence, they cannot afford to misguide any content creators. They were, in fact, identifying & fixing the issues.