Google’s Working on Building an iOS Keyboard that Supports Google Searches

Google’s Working on Building an iOS Keyboard that Supports Google Searches

A hush-hush news reportedly coming out of Google’s core group of personnel is that Google is working on an iOS keyboard that supports its search functionality. But there’s no official date given for a public launch. Besides the Google search feature, the Apple keyboard will support gesture-based typing along with an option that will allow users to send pictures and GIFs.

Google’s yet to be released iOS keyboard will have these two extra features as compared to it’s Android version. The inclusion of Google enabled searches on the iOS keyboard indicates that it is making an effort to increase the number of mobile searches on the iOS platform, which is straggling way behind desktop searches.

The availability of an app for virtually everything means that an iPhone user has nothing to look for in Google’s search bar option. The availability of Siri as a virtual search assistant running on Bing’s search platform coupled with the ability to change the default browsing option in Safari, add to Google’s pile of woes.

Limited Google searches means less ad views on it’s search platform, which seriously impacts the ad revenue margins. This is the main reason why Google’s working behind closed doors on an iOS search keyboard that will hopefully allow the company to recover some of the lost ground, both in terms of mobile searches and advertising revenue. But at the moment, it is still not official and there’s no saying when it will see the light of day.

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Apple’s News App is Now Open for All

Apple’s News App is Now Open for All

Apple’s News app, which is pre-installed in all iOS devices, is now open to all publishers. Back in 2015, the news app’s publishing tools were exclusively for Apple’s partner, which included The New York Times, Conde Nast & CNN to name a few. But from now on even a new blogger can sign up & monetize their content. The content creator must take approval from Apple in order to have access to the publishing tools.

Publishers will also be able to make changes to the content including text, photos, videos & animations by utilizing Apple’s news format, which the company is planning to roll out in the near future. Those who do not want to opt for Apple’s news format can employ the iCloud application also called “The News publisher”, by submitting RSS feeds.

Publishers can then monitor traffic using News publisher’s analytic tools & can also display ads on their content by using iAd (advertising platform of Apple).

There’s a doubt regarding the amount of money a publisher will be able to make, since Apple news is only for iPhones & iPads. Also, there are many other well-established platforms that are not limited to a specific OS; they serve more devices, more readers and hence, they can get publishers more ROI as compared to Apple news. For example: Flipboard, Facebook Instant Articles & Snapchat Discover.  Maybe Apple has some plans up its sleeves. But as of now, there are clouds of doubt on the new plan.

Recently, Wall Street Journal reported that Apple made it difficult for their publishing partners to manage advertising by providing wrong information about the number of readers. However, Eddy Cue, Apple’s Senior Vice-President clarified that their paramount goal is to provide good content to the readers and hence, they cannot afford to misguide any content creators. They were, in fact, identifying & fixing the issues.

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Only 30% Android Apps and 19% iOS Apps are using Google’s App Indexing Feature

Only 30% Android Apps and 19% iOS Apps are using Google’s App Indexing Feature

According to a recent App Indexing study carried out by Searchmetrics on top 100 websites, only a few apps are using Google’s App Indexing feature for their apps.

As far as the App Indexing Stats are concerned, only 30% out of 84% Android apps were found to be using Google’s App Indexing, whereas only 19% out of the total of 88% iOS apps were found to be using Google’s App Indexing.

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Why You Must Allow App Indexing

Why You Must Allow App Indexing

A recent study suggested that only 20% of iOS apps & 30% of Android apps are allowing app indexing.

What is app indexing?

When you search for something on Google, it shows content from the websites as well as from the apps that you have installed. And if you are an android user, it will show content even from the apps that you haven’t installed yet.

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