In a bid to allow app developers to grow their business on the iOS platform, Apple’s bringing search ads to its app ecosystem. To introduce the arrival of search ads on the iOS platform, Apple recently made an announcement saying,
starting this summer, you’ll be able to participate in the Search Ads beta and see the ads in action.
Since iOS users frequent the app ecosystem on a regular basis, app developers can use specific keywords to optimize their apps for better search visibility on Apple’s Search Ads platform. Let’s see what more Apple had to say about search ads.
Search Ads is an efficient and easy way for you to promote your app directly within the U.S. App Store search results, helping customers discover or reengage with your app, while respecting their privacy.
Here are some snapshots of how the ads may appear on iOS platform.
See the highlighted ad at the top?
Now take a look at the campaign builder:
Here’s a pic of the reporting engine:
If you like what you’ve just seen, you can sign up for the beta search ads here.