Facebook’s Testing “Topics” to Allow Users to Converse around a Specific Theme

Facebook’s Testing “Topics” to Allow Users to Converse around a Specific Theme

Facebook is reportedly testing out a new feature that allows users to have a conversation on subjects and themes of their choice. So, if you happen to take this test online, you’ll be served with an option to add topics to your Facebook post as shown below.

facebook-topics

On clicking on the topics, you’ll be able to select from a list of available topics that aren’t as empty as shown in the pic below.

facebook-topics-2

Confirming the latest development, Facebook spokesperson was quoted as saying,

People have told us they’d like more options on Facebook to see and have conversations about specific topics they’re interested in. So we’re testing giving people the option to choose a topic tag for the type of post you’re sharing.

High on a user’s “post” privacy matters, topics will be limited to the audience with whom the user has allowed access in the settings tab. Similar to hashtags, Topics will enable users to share their news feed without affecting the prioritization settings of any kind, including impacting publisher’s content, pages and advertisers. As of now, the new feature enables users to search among their previous or present conversations, which is what Facebook’s trying to achieve through the induction of this new feature.

Based on customer feedback, Facebook will improve upon the feature in upcoming months.

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Apple’s News App is Now Open for All

Apple’s News App is Now Open for All

Apple’s News app, which is pre-installed in all iOS devices, is now open to all publishers. Back in 2015, the news app’s publishing tools were exclusively for Apple’s partner, which included The New York Times, Conde Nast & CNN to name a few. But from now on even a new blogger can sign up & monetize their content. The content creator must take approval from Apple in order to have access to the publishing tools.

Publishers will also be able to make changes to the content including text, photos, videos & animations by utilizing Apple’s news format, which the company is planning to roll out in the near future. Those who do not want to opt for Apple’s news format can employ the iCloud application also called “The News publisher”, by submitting RSS feeds.

Publishers can then monitor traffic using News publisher’s analytic tools & can also display ads on their content by using iAd (advertising platform of Apple).

There’s a doubt regarding the amount of money a publisher will be able to make, since Apple news is only for iPhones & iPads. Also, there are many other well-established platforms that are not limited to a specific OS; they serve more devices, more readers and hence, they can get publishers more ROI as compared to Apple news. For example: Flipboard, Facebook Instant Articles & Snapchat Discover.  Maybe Apple has some plans up its sleeves. But as of now, there are clouds of doubt on the new plan.

Recently, Wall Street Journal reported that Apple made it difficult for their publishing partners to manage advertising by providing wrong information about the number of readers. However, Eddy Cue, Apple’s Senior Vice-President clarified that their paramount goal is to provide good content to the readers and hence, they cannot afford to misguide any content creators. They were, in fact, identifying & fixing the issues.

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Opera Browser Update Comes Out With a Native Ad Blocking Feature

Opera Browser Update Comes Out With a Native Ad Blocking Feature

With the thought of enhancing online users’ web-browsing experience, Opera launched the developer version of the browser that comes with “native Ad blocking technology”. It prompts users to block ads when it detects a site heavy on advertising. This is after IAB recently released an Ad blocking primer for online publishers.

Let’s see what Opera’s official blog post reads about its newest update that sports the built-in ad blocking feature

Today, we wanted to share with you a native ad blocking technology in our Developer channel for Opera for computers. “Native” means unmatched speed vs extensions, since the blocking happens at the web engine level.

Noticeably, a browser heavy on features, turns out to be slow when loading new pages; but the same cannot be said about the Opera browser. Unlike other browsers, Opera doesn’t compromise on its loading speed. This is because of its inbuilt ad blocking feature that initially analyzes a URL and automatically blocks ads when the browser starts loading a page.

opera-ad-blocking

It’s an added option for the users. Those who choose to disable the feature in their browser settings, will be prompted to enable it when Opera encounters blockable ads while opening a new page.

While blocking ads, the browser acts as per user’s preference. If a user chooses not to block ads on a particular site, the domain gets listed in an exception list. Talking about exceptions, Opera browser is pre-loaded with some non-blockable domains like TechCrunch, CNET, etc., which the user can anytime remove from the list of exceptional domains.

To enhance user’s browsing experience on Opera, the company is pulling the block list from EasyList to automatically stop annoying ads and provide the users with privacy in terms of browsing.

Besides that, Opera is providing a free demo speed test for the users to see how the browser with inbuilt ad blocking feature loads a page faster and saves time, as compared to other typical browsers that are heavy on ad loads in a new page.

“We believe this will accelerate the change that the ad industry needs to pursue,” the company insists.

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Only 30% Android Apps and 19% iOS Apps are using Google’s App Indexing Feature

Only 30% Android Apps and 19% iOS Apps are using Google’s App Indexing Feature

According to a recent App Indexing study carried out by Searchmetrics on top 100 websites, only a few apps are using Google’s App Indexing feature for their apps.

As far as the App Indexing Stats are concerned, only 30% out of 84% Android apps were found to be using Google’s App Indexing, whereas only 19% out of the total of 88% iOS apps were found to be using Google’s App Indexing.

Read More

Why You Must Allow App Indexing

Why You Must Allow App Indexing

A recent study suggested that only 20% of iOS apps & 30% of Android apps are allowing app indexing.

What is app indexing?

When you search for something on Google, it shows content from the websites as well as from the apps that you have installed. And if you are an android user, it will show content even from the apps that you haven’t installed yet.

Read More

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Hello world. This my website!

Hello world. This my website!

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