As far as the App Indexing Stats are concerned, only 30% out of 84% Android apps were found to be using Google’s App Indexing, whereas only 19% out of the total of 88% iOS apps were found to be using Google’s App Indexing.
Let’s see what Marcus Tober, CTO and Founder of Searchmetrics said about the study results.
Many companies have invested heavily in apps, yet on average 20 percent of the apps a person installs on their device are only ever opened once. App indexing is a fantastic opportunity to maximize the investment in your app — by helping to drive more traffic and interaction and potentially even conversions. On top of this, if your app supports app indexing, Google has indicated that it could potentially appear more prominently in searches.
It’s an opportunity gone begging for companies who missed out on Google’s App Indexing feature for their apps.
Let’s see what Google’s spokesperson has to say on the App indexing feature by Google.
Getting app content indexed can be a great move for most apps and we encourage app owners to consider how implementing it could bring them additional benefits in discovery and re-engagement. The implementation method tracked in the study (adding rel=alternate elements in the <head> section of the corresponding webpage) is only applicable for custom schemes. App developers have a much easier way to implement app indexing by supporting HTTP links and adding the App indexing API.
Talking about Google’s App Indexing benefits, Tober says that companies can look forward to earn customer loyalty, high search ranking for their apps leading to more app installs and potentially making more conversions out of clickthrough customers. If you need further proof of the benefits of App Indexing, Google’s case studies may help you out.
The chart below clearly shows the breakdown of top domains that have apps.
The below-listed chart shows the breakdown of apps that are using the App Indexing feature via iOS and Android.