Podcast is the latest entrant to the search marketing bandwagon. It is an effective medium that allows users to easily download content and listen to it as per their convenience. To make better use of the medium, Google recently added the ability to listen and subscribe to podcasts via Google Play Music Store. Besides that, the Android powered Google Search App sports some newly added podcast-related features.
The latest podcast update by Google allows users to search for their favorite podcast. Google search will then display the newly added podcast cards in its search results. The newly designed podcast cards will show up in the search results along with three latest episodes and some other details like their length and description. Besides that, users can even expand these podcast cards to listen to the episodes in sequence.
To play a podcast episode, users just have to tap on the link that will allow them to control the proceedings through a control panel, which appears as a pop up button at the bottom of the screen in the notification tab. Just like a regular podcast, users can play a podcast episode in the background by using the Google search feature.
On one hand, listening to a podcast via Play Music requires users to first submit it to Google Play Music to be indexed, while on the other hand, playing it through Google Search doesn’t require a user to do any such thing.