With the thought of enhancing online users’ web-browsing experience, Opera launched the developer version of the browser that comes with “native Ad blocking technology”. It prompts users to block ads when it detects a site heavy on advertising. This is after IAB recently released an Ad blocking primer for online publishers.
Let’s see what Opera’s official blog post reads about its newest update that sports the built-in ad blocking feature
Today, we wanted to share with you a native ad blocking technology in our Developer channel for Opera for computers. “Native” means unmatched speed vs extensions, since the blocking happens at the web engine level.
Noticeably, a browser heavy on features, turns out to be slow when loading new pages; but the same cannot be said about the Opera browser. Unlike other browsers, Opera doesn’t compromise on its loading speed. This is because of its inbuilt ad blocking feature that initially analyzes a URL and automatically blocks ads when the browser starts loading a page.
It’s an added option for the users. Those who choose to disable the feature in their browser settings, will be prompted to enable it when Opera encounters blockable ads while opening a new page.
While blocking ads, the browser acts as per user’s preference. If a user chooses not to block ads on a particular site, the domain gets listed in an exception list. Talking about exceptions, Opera browser is pre-loaded with some non-blockable domains like TechCrunch, CNET, etc., which the user can anytime remove from the list of exceptional domains.
To enhance user’s browsing experience on Opera, the company is pulling the block list from EasyList to automatically stop annoying ads and provide the users with privacy in terms of browsing.
Besides that, Opera is providing a free demo speed test for the users to see how the browser with inbuilt ad blocking feature loads a page faster and saves time, as compared to other typical browsers that are heavy on ad loads in a new page.
“We believe this will accelerate the change that the ad industry needs to pursue,” the company insists.