For PR administration students: Classification of PR texts and benefits of using PR articles
Category of PR texts
After we touched a little regarding the peculiarities of writing advertising texts, it is the right time to speak about the types of PR articles. Fortunately, here our company is anticipating brand new acquaintances that are interesting.
- 1. Press announcements. Yes, yes, the kind that is old release pertains to the group of image texts. Regular publication of data guides can develop an image that is certain an item, solution or business.
- Having less press announcements is that its audience is always extremely limited by the group of interested specialists: it’s difficult to imagine a common citizen who opens the web site of his favorite newsprint at night after finishing up work, however a profile resource that places pr announcements on the net.
- 2. Interviews. a feature that is pleasant of within the format of “interview” is the fact that you are able to individually prepare a “convenient” range of questions, avoiding any unnecessary subjects. Or particularly concentrate on uncomfortable concerns, without looking forward to them (in an infinitely more situation that is uncomfortable to be set by opponents.
- Image interview allows you to definitely tell of a person that is specific and about the business, product, solution an such like. PR-copywriting also assumes this format for the interviewing, as soon as the relevant questions when you look at the text foresee the questions that usually arise from the reader.
- 3. Image text. Frequently, the writing of image articles is dependant on the perfect solution is of some socially significant dilemmas or defines procedures that are interesting to your target audience. Types of PR-texts with this sort:
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